P.S. I know you are going to love this course so much you are going to share, review and possibly become one of my monthly clients that work with me. Next up is all about where to get reviews, lesson 3.
I like to have experts come on the contractor podcast from time to time. This one with Luke Alley from Avalaunch is perfect for helping you know what to look for in an agency. Also his top recommendations for your business marketing online.
As a service professional you do a lot of business from your car. So I was thinking, wouldn’t it be nice if somebody kept you up-to-date during your drive on the recent Google changes and what do you need to know? So that’s exactly what I’m gonna do today.
Getting Reviews – Pillar 4
Interesting enough, there has been a lot about reviews come up recently. One of the reasons it’s a big deal is because Google decided that you need only 1 review to be able to start having your star rating show up in search results. This applies to your Google Maps listing and other listings such as Yelp and Facebook.
Here is what it looks like.
This matters if you have very few reviews on those sites and you get one bad review. That can really impact the perception of your business. So now it’s even more important to get a few reviews everywhere and to get them more reliably.
Harvard has actually done a study and found that having to overly positive reviews also hurt your business. This hurts in returns or clients being unhappy. It truly is better to under promise and over deliver. I’m sure a motto that you know well.
My favorite free tool is Chatra.io and they do allow the tracking of events such as somebody interacting with you. I have found that if somebody can interact with you, they’re more likely to buy. It’s a very great tool to have and you can answer chats straight from your phone on the app.
I haven’t checked if Facebook’s free live chat can do that but that’s also great tool to look at.
Update: After this recording I decided to investigate live chat more. Turns out currently there is no way to track back to the source Facebook Live Chats. So I wrote this article comparing Facebook Live Chat WordPress plugins & Chatra.IO, “Should I Use Facebook Free Live Chat“.
For beginners this is a really great video from Matt Cutts who used to be with Google. He explains how the Google search engine works. It can be really insightful to understand all the different pieces that they’re looking at to make sure there’s a great experience online.
I’ve helped service professionals for years with their digital marketing needs. Interestingly enough they all have the same problem: how to get leads and get back to focusing on what they do best–servicing their customers.
Lead Buying Services
Buying leads has always been part of the mix. Over the years a number of startups have emerged onto the scene. Each taking their own spin. None of them focused on making the process easier or better for the service providers. It’s typically a race to the bottom, with price being the central differentiation.
Amazon may be onto something by handling the payment processing and only charging a percentage of closed sales with Amazon Home Services.
Though new, some already have seen success with the new offering.
Amazon may be onto something. But in the end, it’s another service matching people with your competitors and sometimes you. Home shows, referrals and a well executed digital marketing campaign are common better returns for service professionals. We’ve found that directly branded leads from methods like those just mentioned, create value and that value translates into higher ROI.
Ask yourself, are you truly maximizing what you are doing right now? We recently wrote on LinkedIn about the benefits of small things like Live Chat. Feel free to schedule a free 30 minute consultation to asses easy wins.
Other Lead Buying Sites
Ignoring these lead buying services will not make them go away. Ignoring these lead buying services will shut you and your business off to the channel of customers that have been frequenting their websites. So I’ve included several of the most important sites to buy leads from for service professionals. Did we miss any?
As we look to the future of where to buy leads, we must include elephants in the room like Google. Google has been testing for years a change in map results that are paid. The advantages are paying for leads. There are many disadvantages as well but when buying leads you must consider a PPC (Pay Per Click/AdWords).