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I’ve helped service professionals for years with their digital marketing needs. Interestingly enough they all have the same problem: how to get leads and get back to focusing on what they do best–servicing their customers.
Lead Buying Services
Buying leads has always been part of the mix. Over the years a number of startups have emerged onto the scene. Each taking their own spin. None of them focused on making the process easier or better for the service providers. It’s typically a race to the bottom, with price being the central differentiation.
Amazon may be onto something by handling the payment processing and only charging a percentage of closed sales with Amazon Home Services.
Though new, some already have seen success with the new offering.
A Better Return
Amazon may be onto something. But in the end, it’s another service matching people with your competitors and sometimes you. Home shows, referrals and a well executed digital marketing campaign are common better returns for service professionals. We’ve found that directly branded leads from methods like those just mentioned, create value and that value translates into higher ROI.
Ask yourself, are you truly maximizing what you are doing right now? We recently wrote on LinkedIn about the benefits of small things like Live Chat. Feel free to schedule a free 30 minute consultation to asses easy wins.
Other Lead Buying Sites
Ignoring these lead buying services will not make them go away. Ignoring these lead buying services will shut you and your business off to the channel of customers that have been frequenting their websites. So I’ve included several of the most important sites to buy leads from for service professionals. Did we miss any?
Porch.com (owned by Lowes)
Thumbtack.com (allows you to list reviews from other sources and read leads comments before deciding to bid on it)
Proreferral.com (formerly RedBeacon.com and owned by Home Depot)
Homeadvisor.com (formerly Service Magic)
Nextdoor (Up and coming)
Yelp (Offers are free but expensive ad options are available)
Don’t advertise on any directory without a good review plan.
Future of Lead Buying
As we look to the future of where to buy leads, we must include elephants in the room like Google. Google has been testing for years a change in map results that are paid. The advantages are paying for leads. There are many disadvantages as well but when buying leads you must consider a PPC (Pay Per Click/AdWords).
Here is more on Googles HSA (Home Services Ads).
There are pay for call and other useful ways to advertise on Google AdWords that aren’t related to these HSA ads. But please do not use AdWords Express or AdWords on your own.
Let Us Know Your Thoughts
What has your experience been with lead buying services? Have we inspired you to try something new? Let us know in the comments and on social media.