Lesson 2 – The Getting Reviews Course

Last Lesson we covered important facts about getting reviews. The two most important facts are:

  1. How fresh your reviews are matters
  2. 88% of people trust online reviews as much as a friend’s recommendation

Now I’ll show you my secret to getting reviews online. But first a news update.

Starting February 2017 Google has updated their star rating system to show stars on business in their search results with as few as 1 review – Source.

That is great an all but what if you have little or no reviews, you get 1 bad review and your rating falls under the 4-5 start sweet spot. – Jason Weaver

So what is to be done? You have to make getting and replying to reviews part of your every-day business process. And you have to do this on multiple sites.

My secret to getting reviews – Play Video

Here’s what you are going to learn from watching:

  • It is hard for people to leave reviews so make it easy! (hand a business card, email, text…)
  • Make a feedback funnel through which every customer must pass!
  • How to get the pre-made pages and icons for your funnel!

If you like what you have learned be sure to share it.

Here is the download for the icons.

P.S. I know you are going to love this course so much you are going to share, review and possibly become one of my monthly clients that work with me. Next up is all about where to get reviews, lesson 3.

All Lessons

Lesson 1 – The Getting Reviews Course

This course will change your business—and you’re going to want to tell the world about it! Because reviews improve rankings in search engines and convert people on the fence.

So, dust off your website login and let’s get started!

First, you will add three “hidden” pages to your website. Many have called this a feedback funnel.

Tyler at Excel is Getting Reviews

If you would like a sneak peak at tomorrows lesson, Tyler at Excel Roofing uses his funnel for success.

The importance of reviews can’t be overstated. A yearly small-business survey reveals several facts.


The freshness of reviews matters.


Over the next 7 days you are going to learn:

Next up is the secret to getting reviews, lesson 2.

P.S. This is going to be fun!

How to Get Angie’s List Reviews


When Angie's List merged with Home Advisor the ability for mail in reviews was discontinued. If there ever becomes useful tools it will be mentioned here.

Contractors and service professionals need Angie's List reviews now more than ever. Angie's List recently opened up their site and you can get your reviews for free.

There is still a member gate to read reviews so don't think this cheapens the perception of these reviews. Just like Yelp, there is a core dedicated customer base that values these reviews and that super service award like gold.​

3 Simple Ways to Get Reviews​

  • Customers mail in a Comment Card for free
  • Angie's List will call your customers for free
  • Make it part of your ongoing review plan

Customers Mail in a Comment Card for Free

They have made it as easy as printing a "Review Card"... A.K.A. Comment Card. The customer just fills it out and mails it back with the pre-paid label. Customers don't event have to have an Angie's List account.

Part of the Angies List Review Card

Pro-tip: Since this a PDF it is easy to input all your company information (required) before you print. Print it on a nice card stock and include a sticker to close the letter for mailing.

Why contractors don't do this is beyond me. If your customers are older this is a must way to get reviews.

They Will Call Your Customers for Free

If you have a list of past customers asking them all for a review at one time could get you in trouble. Not so with Angie's List "Fetch" program. Submit a list of your past customers and they will call all your customers that have an Angie's List account within 10 days to take reviews over the phone.

The only draw back to this method is only the customers with an account will get called. But hey, when has a company been willing to call your customers to help you get a review for free?

Make it Part of Your Ongoing Review Plan

​You may be happy with your current flow of reviews but if you want to dominate you need a review plan. If you answer no to any of these questions go ahead and sign up for our free course on the secret to getting contractor reviews.

  • Do you have a plan to filter out bad reviews?
  • Do you know which sites Google wants you to have reviews on?
  • Do you know where your competitors have reviews?
  • Do you have a plan to reply to bad and good reviews?
  • Do you have an automated way to get notified of new reviews?

Hopefully you enjoyed the resource. If you did chances are you are going to enjoy our article on how to put your Social Media & Newsletters on Autopilot.


Contractor Digital Marketing

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As a service professional you do a lot of business from your car. So I was thinking, wouldn’t it be nice if somebody kept you up-to-date during your drive on the recent Google changes and what do you need to know? So that’s exactly what I’m gonna do today.

Getting Reviews – Pillar 4

Interesting enough, there has been a lot about reviews come up recently. One of the reasons it’s a big deal is because Google decided that you need only 1 review to be able to start having your star rating show up in search results. This applies to your Google Maps listing and other listings such as Yelp and Facebook.

Here is what it looks like.


This matters if you have very few reviews on those sites and you get one bad review. That can really impact the perception of your business. So now it’s even more important to get a few reviews everywhere and to get them more reliably.

Here is what it looks like with 1 bad review.

Google Lowers Local Pack Review Star Threshold to 1

Harvard has actually done a study and found that having to overly positive reviews also hurt your business. This hurts in returns or clients being unhappy. It truly is better to under promise and over deliver. I’m sure a motto that you know well.

When Positive Product Reviews Backfire for Retailers

I went ahead and created a FREE 7 day course on everything you need to know about getting reviews. Essentially you put in your email and each day for 7 days you’ll get 1 email all about reviews.

  • The secret to getting reviews
  • Where to get reviews
  • How to know when you get a review
  • And more…

These are the secrets that I personally use and my clients have used to get more reviews. As an added bonus, I’ve made the emails easy to read.

I recommend you go check it out and get that going on your business.

FREE 7 Day Course – Secret To Getting Reviews

For those that are diehards, there’s also this great article about Facebook reviews and basically a deep dive there.

The Ultimate Guide on How to Get Facebook Reviews

Google Updates

Google recently did another update where if you have anything obscuring the view of your website on a mobile device (such as a pop-up),it is going to get penalized unless it is on exit.

Google’s Mobile Interstitials Penalty Starts Today!

Also see above for the 1 star reviews showing.

Competitor Tracking

This next one is a tool and it’s a doozy. Have you ever wanted to be updated when your competitor site changes at all?

Here’s a free tool, visualping.io, where you can automatically check two sites a day and get a notification if there are any image or wording changes on a page.

We monitor webpages… so you don’t have to!

Onpage – Pillar 1

There’s a really great​​ article on tracking leads and they cover everything from tracking customer calls to web from fill outs to to live chats.

How to Track Conversions (Leads) from Your Law Firm’s Website

My favorite free tool is Chatra.io and they do allow the tracking of events such as somebody interacting with you. I have found that if somebody can interact with you, they’re more likely to buy. It’s a very great tool to have and you can answer chats straight from your phone on the app.

I haven’t checked if Facebook’s free live chat can do that but that’s also great tool to look at.

Update: After this recording I decided to investigate live chat more. Turns out currently there is no way to track back to the source Facebook Live Chats. So I wrote this article comparing Facebook Live Chat WordPress plugins & Chatra.IO, “Should I Use Facebook Free Live Chat“.

For Beginners

For beginners this is a really great video from Matt Cutts who used to be with Google. He explains how the Google search engine works. It can be really insightful to understand all the different pieces that they’re looking at to make sure there’s a great experience online.

How Search Works by Matt Cuts with Google

Learn More

We scour the web for the best resources for your small business by topic. We call it a news pulse because we believe in the 7 pillars of online marketing that keeps your contractor business alive.

Why do some sites show ***** in their organic results?

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I’ll keep this post brief. There are experts out there that can help your reviews start showing up in Google results; both those in the paid results and those in google organic. One expert has been using getfivestars.com software for years and has helped his jewelry client so that Barbra Oliver Jewelry Reviews now shows in search results.

If you want to do it yourself in code here is a review markup generator. And a helpful article when checking your review markup work.

If you need help keeping to Googles guidelines and taking advantage of this feature contact a marketing expert.

Update: Google is not starting to show review ratings in search results with as little as 1 review.

Free Online Reputation Boost

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Have you noticed that map results are more prevalent lately? That might be because the Google Local 3-Packs are wider and they are now under the 4 top ads (formerly 3) and there are no right side ads on Google Search anymore.

So now with even less Google organic searches, maps are even more important. And what is so important in the maps results? Well, once you get to the top 3 with a good digital marketing strategy, the reviews.

This is one of my long standing clients, Security First Alarm. When I search for the very competitive search “Home Security Portland,” Google Maps reveals their great reviews and we see that they are the logical choice.

How To Get Good Reviews

I’ve found there are only 6 things you need to do to get good reviews. Some of them might seem obvious but a few may be a bit of a surprise.

  1. Do a great job
  2. Ask for feedback every time
  3. Give incentives for giving feedback
  4. Make it easy to leave reviews
  5. Take unhappy customers offline
  6. Give places to leave reviews

Let me illustrate this last suggestion with an example using the feedback/review funnel:

Wes, from True Roofing, is one of my customers and he had a basic website redesign and optimization. We always implement a review funnel at website.com/feedback. In this case trueroofingms.com/feedback.

He recently took my advice and texted the link over to his customer as he was leaving his completed job. Here is what he had to say:

‘It worked great. And very convenient it wasn’t more than 3 minutes after I texted the link I got a reply that said ‘you’ll find a review up on Google.'”

– Wes B, Roofer

If someone gives the thumbs down they would be taken to a new page to direct a complaint.

Let Us Know Your Thoughts

What has your experience been with getting reviews/feedback? Have we inspired you to try something new? Let us know in the comments and on social media.

Update I’ve been asked to make more resources for getting more reviews and how to reply to reviews. Here is a FREE 7 day email course on the secret to getting reviews.