P.S. I know you are going to love this course so much you are going to share, review and possibly become one of my monthly clients that work with me. Next up is all about where to get reviews, lesson 3.
When Angie's List merged with Home Advisor the ability for mail in reviews was discontinued. If there ever becomes useful tools it will be mentioned here.
Contractors and service professionals need Angie's List reviews now more than ever. Angie's List recently opened up their site and you can get your reviews for free.
There is still a member gate to read reviews so don't think this cheapens the perception of these reviews. Just like Yelp, there is a core dedicated customer base that values these reviews and that super service award like gold.
3 Simple Ways to Get Reviews
Customers mail in a Comment Card for free
Angie's List will call your customers for free
Make it part of your ongoing review plan
Customers Mail in a Comment Card for Free
They have made it as easy as printing a "Review Card"... A.K.A. Comment Card. The customer just fills it out and mails it back with the pre-paid label. Customers don't event have to have an Angie's List account.
Pro-tip: Since this a PDF it is easy to input all your company information (required) before you print. Print it on a nice card stock and include a sticker to close the letter for mailing.
Why contractors don't do this is beyond me. If your customers are older this is a must way to get reviews.
They Will Call Your Customers for Free
If you have a list of past customers asking them all for a review at one time could get you in trouble. Not so with Angie's List "Fetch" program. Submit a list of your past customers and they will call all your customers that have an Angie's List account within 10 days to take reviews over the phone.
The only draw back to this method is only the customers with an account will get called. But hey, when has a company been willing to call your customers to help you get a review for free?
Make it Part of Your Ongoing Review Plan
You may be happy with your current flow of reviews but if you want to dominate you need a review plan. If you answer no to any of these questions go ahead and sign up for our free course on the secret to getting contractor reviews.
Do you have a plan to filter out bad reviews?
Do you know which sites Google wants you to have reviews on?
Do you know where your competitors have reviews?
Do you have a plan to reply to bad and good reviews?
Do you have an automated way to get notified of new reviews?
As a service professional you do a lot of business from your car. So I was thinking, wouldn’t it be nice if somebody kept you up-to-date during your drive on the recent Google changes and what do you need to know? So that’s exactly what I’m gonna do today.
Getting Reviews – Pillar 4
Interesting enough, there has been a lot about reviews come up recently. One of the reasons it’s a big deal is because Google decided that you need only 1 review to be able to start having your star rating show up in search results. This applies to your Google Maps listing and other listings such as Yelp and Facebook.
Here is what it looks like.
This matters if you have very few reviews on those sites and you get one bad review. That can really impact the perception of your business. So now it’s even more important to get a few reviews everywhere and to get them more reliably.
Harvard has actually done a study and found that having to overly positive reviews also hurt your business. This hurts in returns or clients being unhappy. It truly is better to under promise and over deliver. I’m sure a motto that you know well.
My favorite free tool is Chatra.io and they do allow the tracking of events such as somebody interacting with you. I have found that if somebody can interact with you, they’re more likely to buy. It’s a very great tool to have and you can answer chats straight from your phone on the app.
I haven’t checked if Facebook’s free live chat can do that but that’s also great tool to look at.
Update: After this recording I decided to investigate live chat more. Turns out currently there is no way to track back to the source Facebook Live Chats. So I wrote this article comparing Facebook Live Chat WordPress plugins & Chatra.IO, “Should I Use Facebook Free Live Chat“.
For beginners this is a really great video from Matt Cutts who used to be with Google. He explains how the Google search engine works. It can be really insightful to understand all the different pieces that they’re looking at to make sure there’s a great experience online.
I’ll keep this post brief. There are experts out there that can help your reviews start showing up in Google results; both those in the paid results and those in google organic. One expert has been using getfivestars.com software for years and has helped his jewelry client so that Barbra Oliver Jewelry Reviews now shows in search results.
Have you noticed that map results are more prevalent lately? That might be because the Google Local 3-Packs are wider and they are now under the 4 top ads (formerly 3) and there are no right side ads on Google Search anymore.
So now with even less Google organic searches, maps are even more important. And what is so important in the maps results? Well, once you get to the top 3 with a good digital marketing strategy, the reviews.
This is one of my long standing clients, Security First Alarm. When I search for the very competitive search “Home Security Portland,” Google Maps reveals their great reviews and we see that they are the logical choice.
How To Get Good Reviews
I’ve found there are only 6 things you need to do to get good reviews. Some of them might seem obvious but a few may be a bit of a surprise.
Do a great job
Ask for feedback every time
Give incentives for giving feedback
Make it easy to leave reviews
Take unhappy customers offline
Give places to leave reviews
Let me illustrate this last suggestion with an example using the feedback/review funnel:
Wes, from True Roofing, is one of my customers and he had a basic website redesign and optimization. We always implement a review funnel at website.com/feedback. In this case trueroofingms.com/feedback.
He recently took my advice and texted the link over to his customer as he was leaving his completed job. Here is what he had to say:
‘It worked great. And very convenient it wasn’t more than 3 minutes after I texted the link I got a reply that said ‘you’ll find a review up on Google.'”
– Wes B, Roofer
If someone gives the thumbs down they would be taken to a new page to direct a complaint.
Let Us Know Your Thoughts
What has your experience been with getting reviews/feedback? Have we inspired you to try something new? Let us know in the comments and on social media.
Update I’ve been asked to make more resources for getting more reviews and how to reply to reviews. Here is a FREE 7 day email course on the secret to getting reviews.