I get asked all the time what to look for in the perfect domain name.

My recommendation is to go for at least 3 out of 6 of this criteria:

• Short
• Business name is the same
• Explains what you do
• Explains where you do it
• Is easily spelled / read & memorable
• .com is still better than anything else

.com and country specific extensions still rain supreme.

Source thedna.org

.co is still the worst of all the new extensions in my opinion because most are still trained not to read and will actually put in .com instead of .co

Some domain names are gaining in popularity like .io which seems to mean online app for those that can’t afford the .com. That or they often choose to say something line get____app.com.

Final thoughts

The domain name is really up to you now. Google really understands domain names and what people are known for regardless of the name nowadays.

Arguably for Bing and Google, domain names that have something in their name recognizable (some would say use keywords) is helpful still. But I would not pick that over the business name unless your business name is so out there.