Do You Really Need A Website?

​The short answer is no you don't need a website, that thing that costs a ton, sucks money every few years on a new redesign and needs a programmer to maintain.

​I'm going to show you how to despite not having a website you can really amplify leads. I'll show you 6 ways service professionals are killing it right now without a website including getting reviews (the new referral). 

Healthy Distribution of Business

What you need is to know what is working in your business and truly bringing in the sales. Then where where to go next for more.

Because without the numbers you can’t possibly know where you are, let alone where you’re going. With the numbers, your business will take on a totally new meaning.

Michael Gerber

Your ultimate goal as a business owner if to get more sales and, therefore, more sales and profit. If you work backwards from that goal you will find mile markers or leverage points that help you achieve your goal on every marketing campaign.

Source Neil Cummings

This is what is called a KPI (Key Performance Indicator). KPI Think of it as sort of a measuring system to to compare by.

KPI

Asking each customer how they heard about you is good but typically impossible to track throughout the day. We'll discuss how to track things automatically.

  • Calls
  • Emails or Form Submissions
  • Texts or Chats
  • Demos
  • In store visits

6 Strategies to Win Without a Website

  • ​Google Maps/Facebook Pages
  • Referral Plan
  • Repeat Buyers
  • Printed Materials
  • Billboards
  • Strategic Partners

A website is typically the easiest way to implement measuring systems. However you can do many without a website as well.

I like to track customer phone calls with CallRail.com. You can pick a different phone number for each of your marketing campaigns and you will always know if that nickle-ad is generating any calls automatically. Same goes for the Facebook ad or post card you mailed out.

Source Animated Heaven

  • ​Google Maps/Facebook Pages

​Both Google and Facebook allow you to have a free business listing. Chances are they have already made a listing for your business.

Google search for roofing brings up listings

Google and Facebook have recently added a free chat feature that you can use through email, possibly text. Claiming and updating your listings will give you greater control and insight into those customers views and contacts.

These directory listings will make it so that when someone searches for your kind of business and especially your business name, they can find you.

Google search for Doug's Repair

Often these listings can't outrank a proper website but it is better than nothing. These pages also provide a home for reviews so that when people find you, they can see ratings on past customer experience. 

  • Referral Plan

Most service professionals we work with get the majority of their business through referrals and repeat buyers. This has been and always will be the best source of ready to buy leads. At the very leads asking each customer for a review via the feedback funnel means they are referring you to the entire internet and not just their small circle of friends.

Googles recent update allows 1 bad review to show up in Google search results (including maps). Now is the time to get some good reviews ASAP.​

Google shows 1 bad review

  • Repeat Buyers

You have never needed a website to store and keep handy past customers contact information, make sure that you have a way to contact past customers and vice versa. An email can be worth its weight in gold. 

You could still get emails gathered and stored in Hubspots Free CRM (Customer Relationship Management System). Having an electronic database of your past customers is going to make it a whole lot easier to scale or sell your business in the future.

You could even start an email newsletter using Mailchimps free for 2,000 subscribers plan.​ Email is cheaper to send out then letters and easier to share and get a referral. 

Drag and drop easy

If you have a complicated product like my parents in law fancy security systems, you can create an automated email that teaches new customers how to use all the bells and whistles. ​You better believe that increases customer loyalty.

If you don't have a website, then you have to do lots offline advertising:

  • Printed Materials (On-Product, Penny-ads, Newspaper, Door Hangers...)

Remember those call tracking numbers come in handy. If you want to try having a different number for 1 of your marketing campaigns then you could try the free Google Voice. Get 1 local number for free and forward it to your existing number. Login online and see which calls were through the tracking number.

Keep paying for the marketing that gets those calls.

  • Billboard (Truck/Trailer Wraps, Yard Signs...) 

We once met a business owner that got the highest returns on marketing we had ever seen just from penny-ads and good street side placement of his product and a phone number. You can keep yourself busy without a website. When you go to sell the business having a system in place will be more valuable than a website.

​Don't forget to assign a different CallRail tracking numbers to each effort/campaign. No need to keep spending money on something that doesn't get results in the first 6 months.

 The is no reason you couldn't even hand out different brochures or business cards to be handed out by your strategic partners. You could even make it a game to see who gets you more business and gets a stake dinner in return.​

You can also have events and coupons to draw in customers. Separate details and offers will lead you back to the winning marketing campaign/source.

Have a Website Already, Take it up a Notch?

Now you may be thinking to yourself, "But I do have a website!" when you only have a single page site. The difference between a 1 page site vs. a whole site is that 1 page can't answer all the questions customers may have each of your product offerings. A good site needs to have 6 or more pages with a very detailed page of each product/service. 

Bonus points if your website is optimized for search engines by a reputable local company.

If you have a website these marketing methods will go further. However you can still do a version of each of these without a website. Because you can point people to something you own and control in all of your marketing.

  • Contact Past Customers (Emails(Newsletters, tidings.com), Calls, Letters...)
  • Guest Blog Posting (who says you can't write for other peoples blogs?).
    • ​Google recently just added the ability to blog from your business listing.
    • Writing on LinkedIn Pulse: This is just blogging but it's on LinkedIn. It shares your voice through your articles and helps you sell your business to other businesses.
  • Giveaways (social media, physical raffles, rafflecopter...)
  • Google PPC Call Only Ads: This helps to get people in contact with you without having to visit your site. I think you have to have at lease a 1 page website but people will never see the site because clicks are calls to you not visits to your website. Facebook is also starting to offer lead campaigns.
  • Online Directories: Yelp, Yellow Pages, Angie's List... Get your information on more sites/apps when they are looking. Bing pulls a lot of data from Yelp.

If you ask me, I'd say that yes! You really should have a optimized website. Websites really amplify / support good marketing as well as bring in new business. I hope this was helpful to you and your business!

P.S. Websites can track what got more web form fill outs. We like to look in Google Analytics for SEO, Social Media and Google PPC web form leads. Don't forget that, whichever way you choose to track your KPI, you should ask how your customers heard of you but as a secondary source for the truth. 

Kyle Hunt: Tips for Better Marketing

This month I had the privilege of talking to and interviewing Kyle Hunt from Remodelyourmarketing.com. Unfortunitly the audio din't record as well so I'll give the highlights here.

Kyle started his own company in Michigan about 9 years ago and, while his own business focuses on home repair and re-modelers, the tips he has apply to all of us marketing online. 

Tip 1: Organize Your Client List

  • Stay in touch with past clients.
  • Send out consistent emails.
  • Call four previous clients every week.​

After the call I went and checked out one Kyles sales tools, Remodelers AutoPilot. His current clients are using this to help automate some of this past client interaction. Landing more jobs from past clients as well as referrals.  

Tip 2: Have a Kick-Butt Website

Sometimes we overlook the basics. Make your business the logical choice in comparison to their other options.

Tip 3:​ Have Strategic Partners 

  • Find other businesses that have the same clientele as you do.
  • Have two BLBs (Breakfast, Lunch, or Beer) every month.

Networking in these BLBs yield real relationships and keep you top of mind for referrals. 

Tip 4: Improve Your Sales Process​

  • Be sure to convert prospective clients into paying projects. ​
  • Spend ten to fifteen minutes on a phone call to decide whether a client will be a good fit.

Kyls Upcoming 8 course training includes:

  • check
    The Initial Phone Call: What You Must Do To Make A Great First Impression
  • check
    5 Powerful Words When Talking With A Remodeling Prospect: This Is How We Work
  • check
    The In-Person Meeting: How To Prepare, What To Bring, And The Approach You Should Take
  • check
    No Project Left Behind: Your Lead Tracking, Sales Pipeline, and Follow-up System
  • check
    Let’s take a breath! We’ll focus on a review of everything we have covered so far and on how we’re doing with implementing
  • check
    They Are Sold! Now What? and After The Remodeling Job Is Done - Here's What To Do
  • check
    How To Effectively Stay-In-Touch with Previous Clients/Prospects
  • check
    Open Q&A for the group, review of what we covered and a solid Wrap Up!

We sure hope this was helpful to you and that you will be able to implement these things into your own business website. Don't forget to go look at Kyle's website!

News Pulse May2017

Building Your Website - Pillar 1

When you begin building your website, you have to make sure that you have all the necessary elements to make it a useful and comprehensible tool for clients to use. One way to make sure that you have all of these elements is to look at your website like it is a home that needs all the different building tools to make it stand.

This website takes all the different parts of a house and a website and compares them side by side so that you can see how to develop your website or build a house.

Social Engagement - Pillar 5

If you have a website and you are trying to keep customers that you already have while gathering more clients, one way to do that is sending out emails to keep people up to date on your business. Newsletters and ‘Thank You’ emails are a great way to do that. You do not want your business falling to the back of people’s minds so you need to continuously remind them that you are still there and available for hire.

What to do:

  1. Build a list of previous clients and prospects.

  2. Use a free email marketing tool to help you get started marketing to clients.

  3. If you want something set-up and done-for-you each month, consider Remodelers AutoPilot.

Let’s Get More Added!

There are more ways to bring clients to your website and your business. One thing you can do is add the word ‘local’ to your web content. Also don’t forget to add your address and phone number to your website; create a review page; create a multiple locations page; build a FAQ page; and an About Us page so prospective clients can get to know you.

Easy Ways to Create Local Contents

Google Update

One handy tool that Google offers is Local Rank Tracking. Local Rank Tracking allows you to see where you rank in Google and where your competitors sit. This website gives you eight reasons to use Local Rank Tracking and shows you what your results will look like so you know what to look for.

Another thing that you should know about Google is their stance on adding multiple locations and phone numbers to your business. Of course, having multiple locations is great but should you put all those locations on Google? This article states all of the facts, letting you know the risks of doing this and also helps you know how to address this question.

Offline - Pillar 7

As a business owner, you do not just want out of city or out of state clients. You also want to be able to attract and gain local clients. In this podcast with David Mihm (co-creator of GetListed.org and sole founder of Tidings) they discuss how to attract those local customers and you will also hear about snippets and having your own VPN.

Being Successful

You would not have started a business if you did not expect it to have success. Whether success is making money or helping others, you are always looking for ways to achieve that goal. And we all have our idols, those successful people that we look up to and aspire to be like. This quick slideshow points out the many habits of some of those successful people. Maybe you share a thing or two with some of them.

Getting Reviews - Pillar 4

Getting reviews is really important to a business. Good reviews are great and bad reviews (although we don’t like receiving them) can help us improve our business. Customer success does a few things for your business such as building your reputation, driving customer success, and improving your organization as a whole.

Customer Feedback Equals Customer Success

Learn More

We scour the web for the best resources we can find to help your small business by topic. We call it a News Pulse because we believe in the 7 pillars of online marketing that keeps your contractor business alive. We hope this has helped you out so you know what you can do to improve your own website and business. 

7 pillars of online marketing